Dr. Reese joined the Marketing Faculty in the fall of 1982. He has also taught at Auburn and Oakland Universities. He has consulted with or worked on marketing research projects for such firms as Reynolds Tobacco Company, Texize, Kodak, the Alabama Department of Mental Health, NCNB and the Hudson Dayton Corporation.

EDUCATION

Ph.D., University of Texas at Austin, 1972

M.B.A., University of Texas at Austin, 1969

B.B.A., University of Texas at Austin, 1968

RESEARCH INTERESTS

Marketing model building

Marketing research

TEACHING INTERESTS

Marketing research

Marketing management

PUBLICATIONS
Dr. Reese's articles have appeared in such journals as the Naval Research Logistics Quarterly, The Logistics and Transportation Review, Administrative Science Quarterly, Journal of Business Research, Journal of Bank Research, Journal of Health Care Marketing, and the Journal of Small Business Management. He has presented papers at the national meetings of the American Statistical Society, the American Institute of Decision Science, the Operations Research Society of America, the Institute of Management Science, and the American Marketing Association.