Dr. Raymond, Professor, joined the Marketing Faculty in the fall of 1999.  Previously, she had been on the faculty at the American University in Washington, D. C., and was a Fulbright Professor of Marketing at Seoul National University in Seoul, Korea.

        Dr. Raymond received her Ph.D. from the University of Georgia.  She has extensive industry experience with strategic and marketing planning, research, and financial analysis for multinational companies.  Her teaching interests include marketing strategy and management, service marketing, and international marketing.  Current research interests include the development and implementation of strategies for customer acquisition and retention, strategies to achieve and maintain a competitive advantage, strategies for international marketing, and the management of customer equity.

        Dr. Raymond’s work has appeared in the Journal of Advertising Research, Journal of Personal Selling and Sales Management, Journal of International Marketing, Journal of Public Policy and Marketing, Business Horizons, International Marketing Review, Journal of Product & Brand Management, Journal of Consumer Affairs, Journal of Business & Industrial Marketing, Journal of Education for Business, Journal of Professional Services Marketing, Journal of Marketing Theory and Practice, Journal of Global Marketing, Advances in International Marketing, Health Marketing Quarterly, and Journal of Customer Service in Marketing and Management as well as other journals and numerous national and regional conference proceedings.
 
        Dr. Raymond received the 2004 Professor of the Year Award from Clemson University Panhellenic Association, the 2003 Eli Lilly Faculty Excellence Award for Outstanding Research, the 2001 Eli Lilly Faculty Excellence Award for Outstanding Teaching and the 2002-2003 and 2000-2001 Undergraduate Teaching Excellence Award from the College of Business and Behavioral Science at Clemson.  She has also received the Eli Lilly Partnership Award in 2000 and 2001, as well as recognition in 2002 for Leadership in Student Development from the Dow Chemical Company.