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Mary C. LaForge |
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| Associate Professor | |
| Phone: 864-656-5284 Fax: 864-656-0138 E-mail: laforge@clemson.edu | |
| 251 Sirrine Hall, Department of Marketing Box 341325, Clemson, SC 29634-1325 |
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| Office Hours: |
Dr. LaForge joined the Marketing Faculty in the fall of 1981.
- EDUCATION
Ph.D., University of Georgia, 1980 M.B.A., Samford University, 1968 B.A., Samford University, 1965
- RESEARCH INTERESTS
Marketing to the elderly segment Consumer satisfaction / dissatisfaction / complaining behavior
- TEACHING INTERESTS
Consumer Behavior Marketing Communications PUBLICATIONS
Over the years, Dr. LaForge has been actively involved in the Decision Sciences Institute and the Southern Marketing Association where she has served as paper presenter, reviewer, discussant, session chairperson, and track chairperson. Her research has been published in the Journal of Business Ethics, the Journal of Business and Industrial Marketing, the Journal of International Consumer Marketing, the Cornell Quarterly, the Journal of Marketing Theory and Practice and other marketing journals and national conference proceedings.
Department of Marketing, Clemson University, 245 Sirrine Hall, Box 341325, Clemson, SC 29634-1325 Phone: (864) 656-2290 Fax: (864) 656-0138 E-Mail: pgregor@clemson.edu |