Dr. Grove joined the Marketing Department in the fall of 1986. Previously, he had been on the faculty of the University of Mississippi.

EDUCATION

Ph.D., Oklahoma State University, 1979

M.A., Texas Christian University, 1975

B.A., Texas Christian University, 1972

RESEARCH INTERESTS

Impression management in the service encounter

Characteristics of Effective Services Advertising

Environmental advertising and environmental marketing issues

Interactive aspects of the service experience

TEACHING INTERESTS

Services Marketing

Promotional Management

Consumer Behavior

PUBLICATIONS
Dr. Grove's articles have appeared in the Journal of Macromarketing, Journal of Retailing, Journal of Business Research, Journal of Services Research, Journal of Advertising, Journal of Public Policy and Marketing, The Service Industry Journal, Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Personal Selling and Management, Journal of Current Issues and Research in Advertising, European Journal of Marketing, International Marketing Review, Journal of Business Ethics, Journal of Health Care Marketing, Journal of Marketing Education, Journal of Education for Business, Journal of International Consumer Marketing, Psychological Reports, Journal of Business and Industrial Marketing, Journal of Marketing Theory and Practice, Journal of Teaching International Business, Tourism Analysis, Marketing Intelligence and Planning, Journal of Sport Behavior, International Journal of Sport Psychology, and several others, as well as numerous international, national and regional conference proceedings.

Dr. Grove's work has also appeared in various edited volumes, including Advances in Services Marketing and Management, Contemporary Services Marketing and Management, and the Handbook of Services Marketing and Management.  He is the co-author of a text, Interactive Services Marketing, that is now in its second edition, as well as the book, A Services Marketing Introspection:  Snapshots, Reflections and Glimpses from the Experts.  Currently under development is a third book, Service Theater:  A Model for Success in Today's Experience Economy.  Dr. Grove is past chairperson of the American Marketing Association's Services Marketing Special Interest Group (SERVSIG), Co-Chair of the 2001 American Marketing Association Summer Educator's Conference, and currently a member of the American Marketing Association's Academic Council.

In addition, Dr. Grove has served as guest editor for special editions of the European Journal of Marketing and the Journal of Advertising and has written for Marketing News and the Marketing Educator.  He received the 2001 Eli Lilly Faculty Excellence Award for Outstanding Research and the 2000-2001 Senior Scholar Research Excellence Award from the College of Business and Behavioral Science at Clemson.