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[Picture] Roger Gomes
Associate Professor 
Phone: 864-656-5289    Fax: 864-656-0138     E-mail: rgomes@clemson.edu
248 Sirrine Hall, Department of Marketing
Box 341325, Clemson, SC 29634-1325 
Office Hours: 

Dr. Gomes joined the Marketing Faculty in the fall of 1987. Previously, he had been Technical Manager and later a Division Marketing Manager for first tier suppliers to the automotive, copier, and computer industries.  His academic publications span business marketing, logistics, leadership, and e-commerce.  In addition to being on the editorial review boards of leading journals, Dr. Gomes has twice been elected an Officer and Executive Board member of the Academy of Marketing Science, and President of the regional Council of Logistics Management (professional association).  He is also co-author of the textbook Business Marketing published by NTC, 2000.

EDUCATION
  • Ph.D., Virginia Tech, 1988
  • M.B.A., Bryant College, 1977
  • B.S.M.E., University of Massachusetts - Dartmouth, 1972
  • RESEARCH INTERESTS

  • E-Commerce
  • Strategic marketing planning
  • Simulation of marketing systems
  • Purchase decision processes
  • TEACHING INTERESTS
  • Business Marketing
  • International marketing
  • MBA Market Analysis and Strategy
  • Professional Selling
  • PUBLICATIONS

    His research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Logistics, Transportation Journal, Industrial Marketing Management, International Journal of Physical Distribution and Materials Management, Journal of Marketing Management, Journal of Segmentation in Marketing, Journal of Nonprofit & Public Sector Marketing, Journal of Marketing Education, Marketing Education Review, and the Journal of Current Issues and Research in Advertising.

     
    Students Faculty Advising Curriculum Journal of Marketing Theory and Practice Campus Map City of Clemson


    Department of Marketing, Clemson University, 245 Sirrine Hall, Box 341325, Clemson, SC 29634-1325

    Phone: (864) 656-2290 Fax: (864) 656-0138 E-Mail: pgregor@clemson.edu