Charles R. Duke
	Associate Professor
	Phone: 864-656-5286    Fax: 864-656-0138     E-mail: dcharle@clemson.edu
	252 Sirrine Hall, Department of Marketing Box 341325, Clemson, SC 29634-1325
	Office Hours:

Dr. Duke joined the Marketing Faculty in the fall of 1989. Prior to obtaining his Ph.D. in 1988, he worked as an analyst and manager in product services engineering, strategic and financial planning, as well as economic forecasting.

EDUCATION

Ph.D., University of Texas at Arlington, 1988

M.B.A., Oklahoma City University, 1976

B.S., Louisiana Tech University, 1970

RESEARCH INTERESTS

Product development process including concept generation and testing

Technology transfer

Product maturation

Consumer acceptance and satisfaction

TEACHING INTERESTS

New product management

Marketing research

Consumer behavior

PUBLICATIONS
Dr. Duke's pioneering work in the application of implicit memory measures to marketing appeared in Psychology and Marketing and the Journal of Current Issues and Research in Advertising. Teaching techniques for pricing and product development appeared in Journal of Marketing Education. Services related issues appeared in Journal of International Consumer Marketing and Journal of Travel and Tourism Marketing. Product and technology management works appeared in the Journal of Product and Brand Management.