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Marketing Course Descriptions
The Department of Marketing offers a variety of courses:
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MKT 301 3 Hours
![[Top of Page]](topofpagesmall.gif){kind=small} Principles of Marketing Honors
Consumer Behavior Examination of selected individual and group behavioral science concepts and their application to the understanding of consumer decision making.MKT 321 3 Hours Sport Marketing MKT 399 1-3 Hours Marketing Internship MKT 420 3 Hours Professional Selling Current theories about the selling of goods and services to organizational buyers in the context of long-term relationships. Role playing, video-taped presentations, and other techniques are generally employed to enhance interpersonal communication skills.MKT 422 3 Hours Entrepreneurship: Marketing Issues Translation of the theories of marketing into practical ideas and techniques that promote successful marketing practices in small business.MKT 423, 623 3 Hours Promotional Strategy Emphasis on promotion as the communication function of marketing. Attention given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting the promotional decision-making process are explored, and promotion as a competitive tool is examined.MKT 424 3 Hours Sales Management A comprehensive examination of the planning, implementation and control of professional sales organizations.MKT 425 3 Hours Retail Management Retailing is studied from a decision-making approach. Topics covered include target market analysis, location analysis, merchandising, human resources, pricing and promotion.MKT 426 3 Hours Business-to-Business Marketing Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is placed upon developing strategic responses to market opportunities given competitive behavior.MKT 427, 627 3 Hours International Marketing Study of marketing from the international point of view. Emphasis will be placed upon the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences.MKT 428, 628 3 Hours Services Marketing Exploration and study of the nature of service organizations and the principles which guide the marketing of their products. Emphasis will be placed upon a marketing mix that is fundamentally different than that found in traditional goods marketing.MKT 429, 629 3 Hours Public and Nonprofit Marketing Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations.MKT 430, 630 3 Hours Marketing Product Management Management of the firm's product or service offerings. Topics include new product screening, evaluation and development; product line and mix analysis, abandonment decisions, brand manager's role, new product development department and other. Emphasis on decision making.MKT 431, 631 3 Hours Marketing Research Research used in marketing decision making. Primary emphasis on methods and techniques used in planning, collection, processing and utilization of information. Topics include research design, sources of information, questionnaire design, sampling, data collection and data analysis.MKT 433 3 Hours Sport Marketing Strategy 3(3,0) Provides students with basic knowledge about brand management as it applies to sport. Addresses basic principles and guiding precepts of how sport-based organizations build strong brands. Preq.: MKT. 321 or consent of instructor.MKT 434 3 Hours Sport Promotion 3(3,0) Emphasizes the promotional function of sport. Topics include event sponsorship, developing media relationships, endorsements, promotion objective setting and budgeting, media planning and scheduling, and utilizing the tools of promotion within sport context. Integrated Marketing Communication provides the theoretical and managerial framework for how these factors are utilized optimally. Preq.: MKT. 321 and 423.MKT 435 3 Hours International Sport Marketing 3(3,0) Provides working knowledge of international sport marketing. Consists of lecture and site visits. Topics include brief history of sport, sport marketing basics, building sport brands, sport strategies, and issues facing the new sporting goods industry. Preq.: MKT. 301.MKT 450 3 Hours Strategic Marketing Management Application of marketing constructs in the analysis and solution of marketing problems. Emphasis is placed on information systems, data analysis, and critical-thinking skills in solving marketing problems in a wide range of managerial decisions areas including, but not limited to, new product development, pricing, advertising, personal selling, channels and international marketing.MKT 495, 695 3 Hours Selected Topics In-depth examination of timely topics in marketing. May be repeated for credit as topics vary.MKT 499 Variable Credit Independent Study Directed readings or independent research in selected marketing areas. Topics must be selected and proposed by student. Proposals must be approved by instructor. May be repeated for a maximum of 3 credits. |
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