Cyber Research: The Impact Of The Internet On Data Collection
Marketing Research, Fall 1998, Vol. 10 Issue 3, p19, 7p
Weible, Rick; Wallace, John
Focuses on the impact of the Internet on data collection in marketing research in the United States. Growth of the Internet in marketing research; Response rates and speeds of a mailed survey and an electronic mailed survey that went to marketing professors; Fax and mail in a survey of computer-aided design users; Limitations to consider in choosing the Internet as a data collection method.