Department of Marketing - Course Descriptions
MKT 301 (3 Hours)
Principles of Marketing
Principles and concepts involved in planning, pricing, promoting, and distributing of goods and services. Prerequisites: ECON 211 or 212 and Minimum of 45 hours completed or consent of instructor.
Instructors: Mr. Gaubert
MKT H301 (3 Hours)
Principles of Marketing Honors
Principles and concepts involved in planning, pricing, promoting, and distributing of goods and services. Prerequisites: ECON 211 or 212 and Minimum of 45 hours completed or consent of instructor.
Instructors: Mr. Gaubert
MKT 302 3 Hours
Consumer Behavior
Examination of selected individual and group behavioral science concepts and their application to the understanding of consumer decision making. Prerequisites: MKT 301
Instructors: Dr. LaForge
MKT 321 (3 Hours)
Sport Marketing
Exploration of the essentials of effective Sport Marketing. Topics include application of the marketing principles in the sports area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcaseing and media considerations, public policy and sports and unique marketing challenges for sport specific products (football, basketball, baseball, motorsports, etc.). Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Pickett
MKT 399 1 (3 Hours)
Marketing Internship
Preplanned, preapproved, fully-supervised marketing internships. Credit will only be given for internships of approximately ten, full-time, consecutive weeks with the same internship provider. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Pickett
MKT 420 (3 Hours)
Professional Selling
Current theories about the selling of goods and services to organizational buyers in the context of long-term relationships. Role playing, video-taped presentations, and other techniques are generally employed to enhance interpersonal communication skills. Prerequisites: Junior standing.
Instructors: Dr. Moore
MKT 422 (3 Hours)
Entrepreneurship: Marketing Issues
Translation of the theories of marketing into practical ideas and techniques that promote successful marketing practices in small business. Prerequisites: MKT 301 or consent of instructor.
Instructors:
MKT 423, 623 (3 Hours)
Promotional Strategy
Emphasis on promotion as the communication function of marketing. Attention given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting the promotional decision-making process are explored, and promotion as a competitive tool is examined. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Carlson, Dr. Knowles
MKT 424 (3 Hours)
Sales Management
A comprehensive examination of the planning, implementation and control of professional sales organizations. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Dorsch, Dr. Knowles
MKT 425 (3 Hours)
Retail Management
Retailing is studied from a decision-making approach. Topics covered include target market analysis, location analysis, merchandising, human resources, pricing and promotion. Prerequisites: ACCT 202 and MKT 301, or consent of instructor.
Instructors: Mrs. VanEvera, Dr. LaForge
MKT 426 (3 Hours)
Business-to-Business Marketing
Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is placed upon developing strategic responses to market opportunities given competitive behavior. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Gomes
MKT 427, 627 (3 Hours)
International Marketing
Study of marketing from the international point of view. Emphasis will be placed upon the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences.
Prerequisites: MKT 301
Instructors: Mr. Gaubert, Dr. Waddle
MKT 428, 628 (3 Hours)
Services Marketing
Exploration and study of the nature of service organizations and the principles which guide the marketing of their products. Emphasis will be placed upon a marketing mix that is fundamentally different than that found in traditional goods marketing. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Grove, Dr. Pickett
MKT 429, 629 (3 Hours)
Public and Nonprofit Marketing
Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Knowles
MKT 430, 630 (3 Hours)
Marketing Product Management
Management of the firm's product or service offerings. Topics include new product screening, evaluation and development; product line and mix analysis, abandonment decisions, brand manager's role, new product development department and other. Emphasis on decision making.
Prerequisites: MKT 301 and MA SC 310; or consent of instructor.
Instructors: Dr. Duke
MKT 431, 631 (3 Hours)
Marketing Research
Research used in marketing decision making. Primary emphasis on methods and techniques used in planning, collection, processing and utilization of information. Topics include research design, sources of information, questionnaire design, sampling, data collection and data analysis. Prerequisites: MKT 301, MTHSC 301, and MA SC 310; or consent of instructor.
Instructors: Dr. Dorsch, Dr. Duke
MKT 433 (3 Hours)
Sport Marketing Strategy 3(3,0)
Provides students with basic knowledge about brand management as it applies to sport. Addresses basic principles and guiding precepts of how sport-based organizations build strong brands. Prerequisites: MKT. 321 or consent of instructor.
MKT 434 (3 Hours)
Sport Promotion 3(3,0)
Emphasizes the promotional function of sport. Topics include event sponsorship, developing media relationships, endorsements, promotion objective setting and budgeting, media planning and scheduling, and utilizing the tools of promotion within sport context. Integrated Marketing Communication provides the theoretical and managerial framework for how these factors are utilized optimally. Prerequisites: MKT. 321 and 423.
MKT 435 (3 Hours)
International Sport Marketing 3(3,0)
Provides working knowledge of international sport marketing. Consists of lecture and site visits. Topics include brief history of sport, sport marketing basics, building sport brands, sport strategies, and issues facing the new sporting goods industry. Prerequisites: MKT. 301.
MKT 450 (3 Hours)
Strategic Marketing Management
Application of marketing constructs in the analysis and solution of marketing problems. Emphasis is placed on information systems, data analysis, and critical-thinking skills in solving marketing problems in a wide range of managerial decisions areas including, but not limited to, new product development, pricing, advertising, personal selling, channels and international marketing. Prerequisites: MKT 301 and 6 hours of 400-level marketing courses.
Instructors: Dr. Dorsch, Dr. Pickett, Dr. Reese
MKT 495, 695 (3 Hours)
Selected Topics
In-depth examination of timely topics in marketing. May be repeated for credit as topics vary. Prerequisites: MKT 301 or consent of instructor.
Instructors: Dr. Pickett, Dr. Grove
MKT 499 Variable Credit
Independent Study
Directed readings or independent research in selected marketing areas. Topics must be selected and proposed by student. Proposals must be approved by instructor. May be repeated for a maximum of 3 credits. Prerequisites: MKT 301, MKT 302, and consent of instructor.
Instructors: Dr. Duke, Dr. Reese, Dr. Raymond.