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For students who want a general perspective of marketing, the curriculum provides a broad range of marketing subjects including, but not limited to, promotional strategy, marketing research, professional selling, marketing management, and international marketing. Study areas in technical marketing and services marketing are available to students who wish to specialize. An emphasis in Sport Marketing has recently been developed within the Services Marketing study area. The Marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative, and analytical skills that are necessary for students to function in a dynamic business environment. The degree program for the Bachelor of Science in Marketing is accredited by the American Assembly of Collegiate Schools of Business. The Degree Requirements for students entering in Fall 2005 may be found here. All information on the World Wide Web regarding degree requirements for the Clemson University Department of Marketing is unofficial. Nothing in these pages represents an irrevocable contract between the student and Clemson University. While we will strive to keep this information accurate, errors may occur. For official curriculum information you should consult the appropriate University Catalog. |
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