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Dr. Jones joined the Marketing Faculty in
the fall of 2004 after completing his Ph.D. at the University of
Oregon. Prior to his Clemson appointment, Dr. Jones served as a
consultant for LeapFrogMarketing.com in Tampa, FL, as a manager for
Bank of America and as owner/manager of Lara Lynn Properties.
PUBLICATIONS Refereed Journal Publications (Marketing) Scott A. Jones, Tracy Suter and Eric Koch (forthcoming), “ Affinity credit cards as relationship marketing tools: A conjoint analytic exploration of combined product attributes”, Sport Marketing Quarterly Debbie Thorne, Linda Berns Wright and Scott A. Jones (2001), "The impact of sports marketing relationships on antitrust issues in the United States", Journal of Public Policy and Marketing, special issue on Competition Policy and Antitrust Law Vol. 20, No. 1 Refereed Journal Publications (Other) Earl Simendinger, Gail Warden and Scott A. Jones (2001), “Learning referral manipulation lessons”, Journal of Healthcare Management, Vol. 46, No. 5 September/October Earl Simendinger, Larry Warren and Scott A. Jones (2001), "Waste disposal alternatives in an environmentally sensitive community", Journal of Healthcare Management, Vol. 46, No. 4 July/August Earl Simendinger, Thomas Weaver and Scott A. Jones (2001), "Cooperation among competitors: Biomedical equipment expenditures”, Journal of Healthcare Management, Vol. 46, No. 3 May/June Earl Simendinger, Rob M. Guilenburg and Scott A. Jones (2001), "Community involvement in a major institutional master plan", Journal of Healthcare Management , Vol. 46, No. 2 March/April Refereed Conference Publications and Presentations
Scott A. Jones (2004), “Are two brands better than one? The influence of the cobrand strategy on price expectations”, Proceedings of the Academy of Marketing Science Conference (abstract), Vancouver, B.C. Scott A. Jones and Colleen C. Bee (2003), “Interpreting athletic endorsements from a persuasion knowledge framework”, Proceedings of the Sport Marketing Association Conference, Gainesville, FL Scott A. Jones and Dave Boush (2003), “The key to cobranding success? Complementarity!”, Proceedings of theAMA Summer Educator’s Conference, Chicago IL Colleen C. Bee, Scott A. Jones and Jeffrey Stinson (2003), “Loyal spectators: The mediating role of psychological commitment and resistance to change”, Proceedings of theAMA Summer Educator’s Conference, Chicago, IL Scott A. Jones and Dave Boush (2003), “Whose cobrand is it anyway?”, Proceedings of theSociety for Consumer Psychology Conference, (abstract), New Orleans, LA Lynn R. Kahle and Scott A. Jones (2002), “Spectator Motives: A Functional Approach”, Proceedings of the AMA Summer Educator’s Conference, San Diego, CA Lynn R. Kahle, Scott A. Jones and Rick Burton (2002), “Marketing through Sports Entertainment: A Functional Approach”, Proceedings of theAdvertising and Consumer Psychology Conference: Blurring the Lines: The Psychology of Entertainment Media, New York , NY Scott A. Jones and Dave Boush (2002), “The Potential Effects of Combining Brand Names”, Proceedings of the Society for Consumer Psychology Conference, (abstract), Austin, TX Tracy A. Suter and Scott A. Jones (1999), “Consumer Attribute and Profile Preferences for Affinity Credit Cards”, Proceedings of the Academy of Marketing Sciences Conference (abstract), Coral Gables, FL. Edited Book Chapters Scott A. Jones, Colleen Bee, Rick Burton and Lynn R. Kahle (2003), “Marketing through sports entertainment: A functional approach”, in Shrum, L.J. (ed.) Blurring the Lines: The Psychology of Entertainment Media, Lawrence Erlbaum Associates, Mahwah, NJ |
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