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Michael J. Dorsch 
Associate Professor 
Phone: 864-656-5288    Fax: 864-656-0138     E-mail: mdorsch@clemson.edu
244 Sirrine Hall, Department of Marketing

Box 341325, Clemson, SC 29634-1325 
Office Hours: 

Dr. Dorsch joined the Marketing Faculty in the fall of 1993. Before joining the faculty at Clemson, Dr. Dorsch has been a member of the faculty at Iowa State University.

EDUCATION
RESEARCH INTEREST
  • Measurement issues
  • Buyer/seller relationships in both consumer and organizational markets
  • Marketing ethics including ethical marketing decision making
  • Retail and patronage behavior including service usage
  • Sales effectiveness issues
    • TEACHING INTERESTS
  • Marketing research including measurement and methodologies
  • Marketing management including marketing decision making
  • Sales management which includes relationship management
    • PUBLICATIONS
    Dr. Dorsch's work has appeared in the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Financial Planning, Journal of Professional Service Marketing, and various national proceedings.

     
     
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    Department of Marketing, Clemson University, 245 Sirrine Hall, Box 341325, Clemson, SC 29634-1325
    Phone: (864) 656-2290 Fax: (864) 656-0138 E-Mail: pgregor@clemson.edu