Why do individuals use computer technology? A Finnish case study
Information And Management, Nov 1995, Vol. 29 Issue 5, p227, 12p
Igbaria, M., Iivari, J. and Maragah, H.
Here we discuss the motivators for computer usage in Finland. IS and non-IS researchers have reported that perceived usefulness is a major determinant in a United States workplace. This study focuses on two aspects of motivation: extrinsic and intrinsic. Perceived usefulness is an example of extrinsic motivation, whereas perceived enjoyment is intrinsic. We found that extrinsic motivation plays a greater role in individuals' behavior and that perceived ease of use affects both perceived enjoyment and usefulness, as well as usage. Moreover, they were found to mediate fully the relationship between perceived ease of use and computer usage. Keyword(s): Usage; Perceived usefulness; Enjoyment; Ease of use; Finland; International; Cross-culture

ISE Categories:  Perceived ease of use